![]() ![]() Industries, a privately held California company, and finally merged with Keebler Company in 1996. Nabisco produced "Barnum's Animals".Īmerican Tobacco Company purchased the company in 1966. Sunshine Biscuit had "Animal Crackers" and "Toy Cookies". For example, Nabisco's first individually packaged cracker was named "Uneeda". ![]() Many of the products and their names are similar to those of their largest competitor, the National Biscuit Company. ![]() The early part of the company's history was dominated by developing new items and acquiring established brands from other smaller companies. Animal Crackers are actually a cookie, first produced as Christmas tree ornaments in 1902 by the National Biscuit Company (now Nabisco). Finally in 1946, the Loose-Wiles Company officially changed its name to Sunshine Biscuit, Inc. Since Loose-Wiles claim was not based on a registered mark, they often had to investigate when and where the other company first used the word to determine which company had first claim so as not to lose their right to the name "Sunshine" for their own products. Loose-Wiles never registered their "Sunshine" brand name and therefore spent much effort in the first forty years trying to dissuade other companies from using the word "sunshine" or any related word on their product or in their advertising. In 1912 Loose-Wiles opened their "Thousand Window" bakery on Long Island, which remained the largest bakery building in the world until 1955. Soon they began expanding and opened new plants in Boston and then New York. They envisioned a factory which would be filled with sunlight and so they adopted the name SUNSHINE for their products. Popular products Filter by Brand Chips Ahoy Original Chocolate Chip Cookies, 13 oz Tostitos Original Tortilla Chips, 10 oz Cheez-It Original Baked Snack. Wiles, he liquidated his holdings in National Biscuit Company and formed the Loose-Wiles Biscuit Company in Kansas City. Finally in February 1898 the competing groups combined 114 factories and formed the National Biscuit Company (Nabisco).Īlthough Joseph Loose was a member of the Nabisco's Board of Directors, in 1902 along with his brother Jacob and John H. Soon the American Biscuit and New York Biscuit groups were opening bakeries and lowering prices in each other's area in an attempt to eliminate the competition. This consolidation was done primarily to compete with United States Baking Company, another mid-west group and the New York Biscuit Company, an east coast conglomerate. In 1890, a group of thirty-three mid-west and western bakers combined to form the American Biscuit & Manufacturing Company. Sunshine is now owned by Keebler and continues to produce many baked treats youre familiar with, such as Hydrox Cookies, Saltine Crackers, Vienna Fingers. The barrels and crates of biscuits were delivered by horse and wagon, set out in the grocery store and sold to the consumer by the measure. Until the late 19th century, the biscuit/cracker industry was made up of small independent local bakeries preparing products and selling them in bulk. ![]()
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